How did it start?
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers, both large and small.
This tutorial is designed to make the readers understand how YouTube can be used as a marketing tool. It explains how you can create a video to promote your business and create greater awareness about the products and services you offer.
The YouTube Advantage
From a business point-of-view, YouTube Marketing has introduced new techniques that many businesses aren’t yet exploiting. The following YouTube guide will walk you through these opportunities for marketing on YouTube —
Assess different ways you can use YouTube for marketing.
Using YouTube to inform and educate your audience.
Researching video content ideas
Using YouTube to support conversion.
Leveraging the YouTube community to promote your video.
Branding your YouTube channel.
Increasing your reach and visibility.
YouTube Marketing – Channel Branding
Your channel is like a storefront. Give it the right look to show off your style, and brand it like a pro
Focus on the content
Your brand should correspond to the type of content you produce. You’ll want it to convey the essence of what viewers can expect to see now and in the future.
Keep it familiar
Branding should represent your channel’s style in a logical and consistent fashion. It should communicate your channel’s key message so that viewers know what to expect. Keep it simple. Make sure all of your videos, including your channel trailer, align with your branding.